Post by account_disabled on Feb 27, 2024 10:16:12 GMT
The - for many entities, transparent communication with their users and a focus on finding creative solutions will be key. This approach can not only help alleviate the crisis, but also convince many new customers to the brand. There will be a significant adjustment to media plans and a sharp shift of advertising budgets to media with a growing reach i. e. VOD platforms, horizontal portals and television. A collapse of the outdoor advertising, event marketing and printed press markets is expected. The current situation may be an opportunity to aggressively acquire new users for sectors that have not been directly affected by the spread of the coronavirus.
We can expect increased communication from discount stores, beauty and fashion industries, and many mobile applications food delivery, home training, remote communication, etc. The pandemic will also be an important test for influencers, celebrities and Job Function Email List other opinion creators. Thanks to their wide reach and engaged audience, internet creators can positively influence society by supporting information campaigns and fundraisers , or directly by promoting products that help them survive this difficult time. However, you must remember that this opportunity comes with great responsibility. Reliability, common sense and support for only valid initiatives should be expected from all people operating in public space.
Zyta Machnicka The current crisis is and will continue to bring to light all in our organizations so far. The biggest of them is the lack of internal communication almost everywhere, people locking themselves in their rooms and conflicts between departments, as well as the lack of preparation of managers to manage people, not to mention crisis management. All this has and will have a huge impact on your business. Therefore, first of all Take care of the basics Your people need understanding, actions and tools to ensure their real safety, and constant communication about the – even if uncertain – way forward.
We can expect increased communication from discount stores, beauty and fashion industries, and many mobile applications food delivery, home training, remote communication, etc. The pandemic will also be an important test for influencers, celebrities and Job Function Email List other opinion creators. Thanks to their wide reach and engaged audience, internet creators can positively influence society by supporting information campaigns and fundraisers , or directly by promoting products that help them survive this difficult time. However, you must remember that this opportunity comes with great responsibility. Reliability, common sense and support for only valid initiatives should be expected from all people operating in public space.
Zyta Machnicka The current crisis is and will continue to bring to light all in our organizations so far. The biggest of them is the lack of internal communication almost everywhere, people locking themselves in their rooms and conflicts between departments, as well as the lack of preparation of managers to manage people, not to mention crisis management. All this has and will have a huge impact on your business. Therefore, first of all Take care of the basics Your people need understanding, actions and tools to ensure their real safety, and constant communication about the – even if uncertain – way forward.